Strategic Technical Marketing
As a marketer of highly technical products and services, you know how hard it is to find a marketing writer who can speak the same language as your engineers and your marketing team.
Someone who "gets" your advanced technology and knows how to market to skeptical and risk-averse technical buyers.
My name is Brian Ventrudo. I'm a freelance technical marketing writer and consultant who creates documents and strategies for companies that provide hardware, software, and business services for the industrial and scientific marketplace.
I focus on industries like yours where it’s nearly impossible to find a knowledgeable marketing writer. Microelectronics. Manufacturing technology. Laboratory instrumentation. Advanced technology with cutting-edge specs that need to be translated into a compelling sales message to help you meet aggressive revenue targets.
By creating online and offline marketing content – and ensuring it's strategically integrated with your sales process – I help you translate the features and benefits of your complex products and services into a compelling sales message that generates new leads and moves your prospective customers through your sales process.
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"Brian was a pleasure to work with. He quickly assessed and clarified our message. It's a huge help to work with a marketing writer who has a strong technical background-- someone who understands the sales process, the technology, and the kind of sophisticated clients we work with."
P. Cottreau, President, Ashton Electronic Systems